Search engines are obviously the way people look for websites. Is your traffic coming from search engines now? Are you receving thousands of visits per day, per year?
Need instant visibility? Pay-per-Click advertising is a great way to test the waters, set a reasonable budget, and only get billed for what is actually clicked. Best of all, you have instant visibility on the first page results (in the advertising areas.
However, there are smart ways and quite wasteful ways to manage PPC advertising. We recommend a hybrid program of both PPC and SEO. Organic searches (those in top 10 especially) will typically generate 3-4 times the click thru rate (CTR) as PPC ads...again, it is a function of trust and behavior. People simply "trust" organic results more than advertisements. It is a great idea to be seen both in ads and the natural search results. Be found online! Ask us how to best optimize a PPC campaign to target your best keywords, geo targets, and most importantly your budget.
- Google AdWords
- Yahoo/Overture
- MSN AdCenter
- Business.com
Our ad copy delivers. Even if you currently run PPC, we typically increase click thru dramatically with assisting in ad copy, target links that generate better results, and expert advice in getting customers to act.
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